To become the leading provider of specialty functional materials and solutions for improving the products and processes of customers in the construction & infrastructure, transportation, environmental, and consumers in the Asia Region delivering attractive growth in earning and return for our shareholders

Achieve annual sales growth exceeding Asian GDP growth rate. Deliver operational excellence across all aspects of the supply chain to lower cost, improve quality and safety and deliver reliable services for our customers. Develop a high performance culture with motivated and accountable team across the company.